Franklin Delano Roosevelt recreated the country in the same way management must go about recreating the call center. To place this in context, FDR became President in 1933, one of the most disheartening times in our nation’s history. Unemployment was as high as 25%. Banks had collapsed, supermarkets had faltered, money was scarce, real estate had been lost. The great depression was destroying the moral fabric of the United States, while threatening democracy as a way of life. Our country was in trouble. Roosevelt’s task was to do anything he could to bring America out of its doldrums.
Roosevelt was able to put in place a working foundation that sustained America for the nine years before America encountered the social and emotional battle that was World War Two. More importantly, FDR rebuilt America and recreated the ways of life in the United States. After the second world war; after the depression had ended and society was moving forward; after the death of FDR; our country had built a wonderful structure of opportunity for all Americans that begins with the advent of social security and continues with the government’s guarantee of banks, the GI Bill, and dozens of other programs that touch our world over 70 years later. Most importantly, FDR was able to raise the people of the United States from the depths of despair. FDR was able to take Desire, Concept and Initiative and bring out success.
“No other President had so thoroughly occupied the imagination of the American people. Using the new medium of the radio, he spoke directly to them, using simple words and everyday analogies, in a series of “fireside chats”, designed not only to shape, educate and move public opinion forward but also to inspire people to act, make them participants in a shared drama. People felt he was talking to them personally, not to millions of others.”
“After his first address on the banking crisis, in which he explained to families why it was safer to return their money to the banks rather than keep it at home, large deposits began flowing back in to the banking system. When he asked everyone to spread a map before them in preparation for a fireside chat on the war in the Pacific, map stores sold more maps in a span of days than they had in an entire year.”
(Time Magazine. 12/31/99. Doris Kearns Goodwin. Page 100.)