Whether your call center is a sales operation or a customer service operation, it is mandatory that your staff is judged and motivated to an extent that drives them to perform beyond the standards. Developing a serious and clear improvement program is extremely important to ensure that your staff gets the feedback, opportunities and penalties that they deserve. Without a performance development program, your call center agents and supervisors are missing opportunities to increase performance and impact retention.
Everybody likes limits. A performance development plan sets the limits for agents. If an agent performs poorly, management must have a stable and well-outlined improvement plan to get people where they, and the customer contact center, need to be. The plan has to be consistent with every employee. If agents can’t or won’t perform to standards, management must have a dismissal policy that they follow consistently, every time. A performance development program sets limits that management and agents follow so both parties are on the same track.
In most call centers we’ve seen, limits are benign, if they even exist. Agents who have sales goals aren’t penalized when/if they miss their goals. In many instances there are no sales goals and no programs exist to ensure agents get every opportunity to meet their goals. We see countless centers where agents aren’t on development tracks so their skills don’t develop and they consistently miss goals. When programs exist, they are generally weak and ineffective.
Among the many advantages of having performance development plans in place is the fact that high achievers WANT a specific, critical and consistent in place. The plan will weed out underperformers and assign value to the hard work that the high achievers are doing.
For a detailed walk-through of our suggestions, download the white paper “How to Develop A Spectacular Performance Development Program” from our website www.callcentertoday.com.
Let’s be perfectly clear on how selling benefits and features to one customer can differ completely from selling them to the next. There is an old saying in the sales world that the sales representative can’t sell the same benefits and features to different customers, and the sales representative can’t hold a grudge against a new customer because of the actions and reactions of the old customer.